Have you noticed a common thread between brands that really stand out for their marketing? It’s all the result of design thinking.
The ultimate goal of design thinking is to ideate a solution that addresses a problem or helps fulfill the specific needs of a customer. This way of thinking offers outstanding solutions, typically for any area of your business that has scope for improvement. When it comes to marketing and branding, design thinking can play a huge role in offering you with exceptional end results. Here are some of the most prominent benefits of a digital marketing strategy that integrates design thinking into its process:
Use Content that Informs and Educates
In 2020, it is not just important to have high quality content on your website, blog or any other online platform, but it is also extremely important that you offer content that educates your readers. Informative content helps build trust with your audience and increases their chances of turning into your loyal clientele and brand advocates. While planning your content strategy, it is equally important that you choose categories that are relevant and engaging as well.
Note: Google’s 2020 algorithm update has placed primary importance on user experience in relation to SEO. Good, easy to find, relevant content, will drive your SEO goals.
Personalized Marketing
Personalization is instrumental to making your digital marketing strategy a complete success in 2020. There are a number of ways in which you can personalize your marketing strategy, including personalized email marketing, dynamic ads etc. It is really important that your clients trust you, and this is exactly what you need to target through your marketing efforts. Hence, integrating personalization in your branding will not just help increase engagement, but also increase your conversion rate.
Go For More Video Content
Video content continues to reign the world of digital marketing in 2020. Video content is proven to create a more intense engagement, which is directly linked to increased sales and conversion. There are endless ideas to come up with exciting video content for your brand. For instance, you can create behind the scene videos, “how to” videos, tutorials etc. Video marketing is not going anywhere in 2020. So, it’s high time that you design your digital marketing strategy keeping in mind the potential that lies hidden in good quality video content.
Target Local SEO
If your business is not yet set up on Google My Business, then it’s high time that you do so. Google My Business is a free tool that helps create a unique listing to introduce your business to local and national clients on Google. As an added benefit, this tool also helps mark your presence on Google maps, which is undoubtedly one of the most effective ways to target your local SEO. Having your business listed on Google My Business will not only drive more people to call you, but also make them want to visit your store in person.
Influencer Marketing
If you are looking forward to creating a lasting impression on your audience and potential clients, then all of these digital marketing and branding strategies will help fulfill your goals. No matter if you are a small business or a large enterprise, you must make it a point to keep upgrading and evolving your branding strategy with changing times. The more open you are to embracing the latest tools and strategies to plan your marketing, the stronger and far reaching impact it will create on your customers.
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