Create and implement a marketing strategy to position your brand as an industry expert and market leader.
to position your brand
as an industry expert and market leader.
Positioning Solutions.
make and control the narrative
Positioning Solutions.
Brand Differentiation
Maximize distinctive offerings and benefits that distinguish your brand from competitors, are valued by consumers, and create an affinity towards your brand
PUBLIC RELATIONS
Creating, molding, and managing the narrative and dissemination of information between your brand and the public through controlled outreach
PARTNERSHIPS
Aligning with and piggy-backing off of other successful and well-positioned brands with similar target customers to drive awareness and reinforce your own positioning
BRAND POSITIONING
The conceptual place you want to own in the target consumer's mind — The emotion you want them to have when they think of your brand, maximizing your value
CUSTOMER PERCEPTIONS
Shaping what customers think of your brand — This perception directly impacts the attraction of new customers and the retention of current relationships
THOUGHT LEADERSHIP
Solidifies your leaders and brand as experts and authority within your industry — Provide an entry point to your business by branding yourself as an expert
STORYTELLING
Stories are scientifically proven to get a person's attention. Use narrative to connect your brand to customers, linking what you stand for to the values you share
CUSTOMER LOYALTY
Creating positive interactions that build affinity with customers and become habitual over time, in turn retaining customers and creating brand advocates
COMPETITIVE POSITIONING
Repositioning the competition in the minds of consumers by altering the image a competitor wishes to portray and placing your brand in the top position
BRAND DIFFERENTIATION
Maximize distinctive offerings and benefits that distinguish your brand from competitors, are valued by consumers, and create an affinity towards your brand
PUBLIC RELATIONS
Creating, molding, and managing the narrative and dissemination of information between your brand and the public through controlled outreach
MARKETING PARTNERSHIPS
Aligning with other successful and well-positioned brands with similar target customers to drive awareness and reinforce your own positioning
BRAND POSITIONING
The place you want to own in the consumer's mind — The emotion you want them to have when they think of your brand, maximizing your value
CUSTOMER PERCEPTIONS
Shaping what customers think of your brand, directly impacting the attraction of new customers and retention of current relationships
THOUGHT LEADERSHIP
Solidifies your leaders and brand as experts and authority within your industry — Provide an entry point to your business by branding yourself as an expert
STORYTELLING & NARRATIVE
Stories are proven to get a person's attention. Use narrative to connect your brand to customers, linking what you stand for to the values you share
CUSTOMER LOYALTY
Creating positive interactions that build affinity and become habitual over time, retaining customers and creating brand advocates
COMPETITIVE POSITIONING
Repositioning the competition in the minds of consumers by altering the image a competitor wishes to portray and placing your brand in the top position
BRAND DIFFERENTIATION
Maximize distinctive offerings and benefits that distinguish your brand from competitors, are valued by consumers, and create an affinity towards your brand
BRAND POSITIONING
The conceptual place you want to own in the target consumer's mind — the emotion you want them to have when they think of your brand, maximizing your value
STORYTELLING
Stories are scientifically proven to get a person's attention. Use narrative to connect your brand to customers, linking what you stand for to the values you share
PUBLIC RELATIONS
Creating, molding, and managing the narrative and dissemination of information between your brand and the public through controlled outreach
CUSTOMER PERCEPTIONS
Shaping what customers think of your brand — This perception directly impacts the attraction of new customers and the retention of current relationships
CUSTOMER LOYALTY
Creating positive interactions that build affinity with customers and become habitual over time, in turn retaining customers and creating brand advocates
PARTNERSHIPS
Aligning with and piggy-backing off of other successful and well-positioned brands with similar target customers to drive awareness and reinforce your own positioning
THOUGHT LEADERSHIP
Solidifies your leaders and brand as experts and authority within your industry — Provide an entry point to your business by branding yourself as an expert
COMPETITIVE
Repositioning the competition in the minds of consumers by altering the image a competitor wishes to portray and placing your brand in the top position
Positioning is what your customers and prospective customers think about your brand, and what they are likely to say about your brand without reciting your tagline.
It also determines, in many cases, what they are willing to pay for your offering and their “need” for it based on their perception of your brand and your product.
Using insights discovered through market research we can begin to mold your unique story and create an emotional connection to your brand through positioning.
When done correctly, positioning you can create strong bonds with your customers, allowing them to be third party advocates for you. What better way to share a positive message about your company than through others?
During the positioning phase, we will work to match the current perception of your company to what you (and your customers) want the brand to represent. We’ll ask questions like, “What do you want people to feel about your company?”
Wave Makers Group will create both an immediate plan of action, as well as an ongoing competitive positioning strategy, to push out the positioning your company requires for growth and to create a loyal and engaged customer base.
Positioning is what your customers and prospective customers think about your brand, and what they are likely to say about your brand without reciting your tagline.
It also determines, in many cases, what they are willing to pay for your offering and their “need” for it based on their perception of your brand and your product.
Using insights discovered through market research we can begin to mold your unique story and create an emotional connection to your brand through positioning.
When done correctly, positioning you can create strong bonds with your customers, allowing them to be third party advocates for you. What better way to share a positive message about your company than through others?
During the positioning phase, we will work to match the current perception of your company to what you (and your customers) want the brand to represent. We’ll ask questions like, “What do you want people to feel about your company?”
Wave Makers Group will create both an immediate plan of action, as well as an ongoing competitive positioning strategy, to push out the positioning your company requires for growth and to create a loyal and engaged customer base.
Get In Touch
We look forward to learning about your marketing needs and creating strategic solutions that will exceed your expectations. Please inform us of your primary reason for requesting contact, as well as the best time and way to reach you.