and building insight into your target
audiences and markets.
and building insight into your target
audiences and markets.
Defining your competitive advantage
and building insight.
Market Research Solutions.
Know your brand & audience
Research Solutions.
SWOT ANALYSIS
Research and define your brand’s strengths, weaknesses, opportunities, and threats
POINTS-OF-DIFFERENCE
Defining the features or benefits that distinguish your brand from competitors and are valued by consumers
FOCUS GROUPS
Small guided discussions conducted to determine the reactions that can be expected by larger audiences
COMPETITIVE ANALYSIS
Assessment of the strengths and weaknesses of current and potential competitors
SECONDARY RESEARCH
Using primary research as a source of data for analysis, we summarize, collate, and structure existing research
MARKET SATURATION
Defining available and prosperous markets where consumer purchasing power, competition, and pricing are ideal
POINTS-OF-PARITY
Defining mandatory elements for your brand to be considered a legitimate competitor
MARKET SURVEYS
Research and analysis of the market which includes the investigation into customer inclinations
MARKET FORCASTING
Forecasting future numbers, characteristics, and trends within a target audience and market to stay relevant and protected
SWOT
ANALYSIS
Research and define your brand’s strengths, weaknesses, opportunities, and threats
POINTS-OF-DIFFERENCE
Defining the features that distinguish your brand from competitors and are valued by consumers
FOCUS
GROUPS
Small guided discussions conducted to determine the reactions that can be expected by larger audiences
COMPETITIVE ANALYSIS
Assessment of the strengths and weaknesses of current and potential competitors
SECONDARY RESEARCH
Using primary research as a source of data for analysis, we summarize, collate, and structure existing research
MARKET SATURATION
Defining available and prosperous markets where consumer purchasing power, competition, and pricing are ideal
POINTS-OF-PARITY
Defining mandatory elements for your brand to be considered a legitimate competitor
MARKET SURVEYS
Research and analysis of the market which includes the investigation into customer inclinations
MARKET FORCASTING
Forecasting future numbers, characteristics, and trends within a target audience and market to stay relevant and protected
SWOT ANALYSIS
Research and define your brand’s strengths, weaknesses, opportunities, and threats
COMPETITIVE ANALYSIS
Assessment of the strengths and weaknesses of current and potential competitors
POINTS-OF-PARITY
Defining mandatory elements for your brand to be considered a legitimate competitor
POINTS-OF-DIFFERENCE
Defining the features or benefits that distinguish your brand from competitors and are valued by consumers
SECONDARY RESEARCH
Using primary research as a source of data for analysis, we summarize, collate, and structure existing research
MARKET SURVEYS
Research and analysis of the market which includes the investigation into customer inclinations
FOCUS GROUPS
Small guided discussions conducted to determine the reactions that can be expected by larger audiences
MARKET SATURATION
Defining available and prosperous markets where consumer purchasing power, competition, and pricing are ideal
MARKET FORCASTING
Forecasting future numbers, characteristics, and trends within a target audience and market to stay relevant and protected
Before embarking on any marketing or positioning initiative, it’s vital to ask “why?”
Every company is different and has its own unique story, needs, and audience. Even if you profit within the same industry and niche, you are in business because you are unique — That’s why we start with market research, to find out how we can craft your story into a consistent leader in your field.
What story will benefit your unique brand the most, what are your unique offerings and how can we leverage those against your competition? How do you need to talk to your audience? Well first, we need to know who we are talking to… and why.
Why are you updating your website? Why are you moving into a new market? There is no greater danger to a business than spending resources without having a strategic plan in place that has been defined by thorough market research. Are you creating an offering that will sell? Who to? How will you get in front of that audience, and when you do, will they want it?
Waves Makers Group will create a captivating story for your brand based on market research, ensuring that resources are allocated in ways that truly drive growth and engage your audience into action.
Before embarking on any marketing or positioning initiative, it’s vital to ask “why?”
Every company is different and has its own unique story, needs, and audience. Even if you profit within the same industry and niche, you are in business because you are unique — That’s why we start with market research, to find out how we can craft your story into a consistent leader in your field.
What story will benefit your unique brand the most, what are your unique offerings and how can we leverage those against your competition? How do you need to talk to your audience? Well first, we need to know who we are talking to… and why.
Why are you updating your website? Why are you moving into a new market? There is no greater danger to a business than spending resources without having a strategic plan in place that has been defined by thorough market research. Are you creating an offering that will sell? Who to? How will you get in front of that audience, and when you do, will they want it?
Waves Makers Group will create a captivating story for your brand based on market research, ensuring that resources are allocated in ways that truly drive growth and engage your audience into action.
Get In Touch
We look forward to learning about your marketing needs and creating strategic solutions that will exceed your expectations. Please inform us of your primary reason for requesting contact, as well as the best time and way to reach you.