The Transformative Power of Marketing and Video in E-Learning and EdTech
In the dynamic landscape of modern education, e-learning and EdTech companies must recognize the significance of marketing and video content to effectively reach and engage their audience of students, parents, and teachers.
Why Most Business Strategies Fail
“Many strategy execution processes fail because the firm does not have something worth executing.” Moreover, most strategic processes are mismanaged, too high-level and disorganized.
Achieving Net-Zero in Construction
Achieving Net-Zero in Construction: Sustainable Construction Practices and Effective Communication Strategies
Points of Parity vs Points of Differentiation
Points of parity and differentiation are the two words businesses use to define where their product or brand is equal to those of their competitors, and where it is unique.
Branding + Positioning = The Perfect Duo
In 1979, the WHA folded. The New England Whalers were renamed and in need of a new logo. What happened next,…an iconic design that has outlasted the franchise itself.
Incentivizing Your Staff to be More Sustainable (Checklist)
The case for more sustainability in the office? Better employees and better employee retention. Added perk: You’re helping the environment.
Top Branding Strategies Your Business Needs in 2020
Have you noticed a common thread between brands that really stand out for their marketing? It’s all the result of design thinking—a simple and practical concept that creates a powerful brand.
Adding Sustainability to Your Business Plan
Consumer behavior is driving businesses to focus on sustainability — And this is largely because “good business” is also smart and profitable business.