Reaching Net-Zero Energy with the Support of Communications Strategies: A Hospital’s Guide
There are various factors that healthcare organizations should consider when selecting their highest-priority Net-Zero initiatives
The Transformative Power of Marketing and Video in E-Learning and EdTech
In the dynamic landscape of modern education, e-learning and EdTech companies must recognize the significance of marketing and video content to effectively reach and engage their audience of students, parents, and teachers.
Video & Storytelling: Adapting to Generative AI
A Deeper Look Into AI’s Effect on the Video Production Industry and its Workforce (& Ways to Adapt and Thrive in an AI World)
Unlocking the Power of Sustainability in Business
Unlocking the Power of Sustainability in Business:
A Holistic Approach
A survey conducted by Nielsen found that 73% of global consumers are willing to pay more for sustainable products, and 81% say that companies should help improve the environment.
To create or enhance a sustainable vision and plan for an organization, a holistic approach involving every department is necessary. Businesses can start by identifying areas where sustainability can be integrated into the business model, such as supply chain management, product development, and marketing. For instance, companies can set specific goals for reducing waste, using renewable energy, and engaging with local communities. By taking a comprehensive approach, businesses can demonstrate a genuine commitment to sustainability that goes beyond mere words.
Implementing Sustainable Marketing Initiatives
As per the Ellen MacArthur Foundation, the fashion industry accounts for 10% of global carbon emissions and 20% of global wastewater, therefore, using recycled materials in products can make a substantial impact.
Sustainable Initiatives in Use
As more brands consider sustainable marketing, it is worth examining some of the potential initiatives. One example is switching to renewable energy, as Starbucks has done by powering 3,000 stores with solar energy. Another example is using recycled materials, such as Adidas creating shoes from ocean plastic. Brands can also prioritize transparency, as seen in Patagonia’s “Don’t Buy This Jacket” campaign. Sustainability-focused events can also boost brand awareness, such as H&M’s Conscious Collection launch. Finally, partnerships with like-minded organizations, such as Burt’s Bees’ work with the Pollinator Partnership, can amplify the impact of sustainability initiatives while strengthening partnerships and increasing customer loyalty.
Revolutionizing Healthcare Through Internal & External Communications
Overcoming Pain Points with Effective Marketing and Communication Strategies
Why Most Business Strategies Fail
“Many strategy execution processes fail because the firm does not have something worth executing.” Moreover, most strategic processes are mismanaged, too high-level and disorganized.
Top Branding Strategies Your Business Needs in 2020
Have you noticed a common thread between brands that really stand out for their marketing? It’s all the result of design thinking—a simple and practical concept that creates a powerful brand.