Your strategic marketing partner in positioning your business for growth.
Your strategic marketing partner in positioning your business for growth.
Your strategic marketing partner in positioning your business for growth.
Inspired by Purpose.
GUIDED BY STRATEGY. Driven by RESULTS.
Inspired by Purpose.
We believe all marketing should be holistic and integrated.
Using an integration of positioning, branding, and content solutions tailored to your specific needs (defined and supported by market research), we’ll work with you to drive your vision while creating brand advocates.
There’s a new breed of modern marketing that can bring out the best of humanity through empathy and sustainable initiatives. We’ll help activate the best of who you are as a brand and have that serve the ultimate success in your business.
We are the strategic marketing partner for ethical and sustainable brands.
Wave Makers Group was founded on the principle of integrity and commitment to community growth.
Using our modern understanding of consumer behavior and decades of combined experience in building strategic marketing strategies and creative direction, we focus on increasing a business’ growth and customer loyalty through business as a force for good.
Our mission is to provide great companies with great marketing.
Whales represent strength, intelligence, and integrity.
As one of the most intelligent and largest mammals to grace the planet and ocean waters, the whale's fluke also symbolizes pushing forward and upward with force.
We believe, like the whale, that we can make waves in business and our communities by harnessing business as a force for good using integrity, empathy, and intelligence.
Always moving forward and upward, let’s make waves together.
We believe all marketing should be holistic and integrated.
Using an integration of positioning, branding, and content solutions tailored to your specific needs (defined and supported by market research), we’ll work with you to define and drive your vision while acquiring customers and brand advocates.
There’s a new breed of modern marketing that can bring out the best of humanity through empathy and sustainable initiatives. We’ll help activate the best of who you are as a brand and have that serve the ultimate success in your business.
We are the strategic marketing partner for ethical and sustainable brands.
Wave Makers Group was founded on the principle of integrity and commitment to community growth. Using our modern understanding of consumer behavior and decades of combined experience in building strategic marketing strategies and creative direction, we focus on increasing a business’ growth and customer loyalty through business as a force for good.
Our mission is to provide great companies with great marketing.
Whales represent strength, intelligence, and integrity.
As one of the most intelligent and largest mammals to grace the planet and ocean waters, the whale's fluke also symbolizes pushing forward and upward with force. We believe, like the whale, that we can make waves in business and our communities by harnessing business as a force for good using integrity, empathy, and intelligence. Always moving forward and upward, let’s create waves together.
As one of the most intelligent and largest mammals to grace the planet and ocean waters, the whale's fluke also symbolizes pushing forward and upward with force. We believe, like the whale, that we can make waves in business and our communities by harnessing business as a force for good using integrity, empathy, and intelligence. Always moving forward and upward, let’s create waves together.
Brands We’ve Worked With
SEVERAL OF OUR FAVORITES
Brands We’ve Worked With
SEVERAL OF OUR FAVORITES
Leadership
whale, hello there!
Emily Nardone
Brand Strategist
Emily is a transformational leader with a focus on pushing the narrative and creating loyal brand advocates through strategy, holistic marketing, communications, and digital transformation.
Justin Nardone
Creative
Director
Justin is a 5x Emmy award-winning Creative and Art Director, specializing in storytelling and crafting captivating narratives that breathe life into the stories of individuals and brands alike.
Michael Martinez
Director,
BIZ DEV
Michael champions brands through product quality, customer relations, and strategic communications—Strengthening engagement, technology, and creating exciting new experiences.
Marek Varga
CTO,
Developer
Marek leverages his extensive expertise in both business and programming, along with cutting-edge technologies, to develop highly effective and efficient front and back-end solutions.
Emily Nardone
Brand
Strategist
Emily is a transformational growth officer with a focus on creating loyal brand advocates through brand and content strategy, cross-functional marketing initiatives, customer experience, and digital transformation.
Justin Nardone
Creative
Director
Justin is a 5x Emmy award-winning Creative Director utilizing his 20+ years of experience in art direction, video production, and design to bring the stories of people and brands to life. He’s also the most stylish of the group.
Marek Varga
CHIEF TECHNOLOGY OFFICER,
Developer
Marek utilizes innovative technologies alongside his depth of knowledge of business and programming to create optimal and efficient solutions. There’s literally nothing he can’t figure out and build with precision.
Michael Martinez
DIRECTOR,
BUSINESS DEVELOPMENT
Michael brings over 20 years of business development experience across multiple industries with a focus on product quality, customer relationships, and strategic communications. He is passionate about adding value to brands by strengthening audience engagement, leveraging technology to identify efficiencies, and creating exciting new experiences.
The Average Agency
During our years leading in-house corporate marketing and creative teams we’ve worked with many (let us stress, MANY) marketing, advertising, and public relations agencies. We’ve felt the pain first hand of having to sign an extended agreement without knowing how the relationship will go — But you’ll be hard pressed to find an agency willing to provide a “trial month.”
Agency: "It Takes Time To See Results"
We couldn’t agree more with this one. Good marketing isn’t just a quick email blast or one thought provoking campaign — It’s integrating all aspects of marketing strategically, launching initiatives based on the defined strategies, and waiting for results to take place. That said, within 30 days you should be able to tell how engaged a group is going to be with you. You will also be able to tell within the first few deliverables if the quality of work is what you anticipated, and if you are being provided with access to the team members you expected.
Agency: "Onboarding Is Time and Budget Exhausting"
When an agency takes on a new client, they should take time to do a deep dive into your company. This, if done correctly or at all, takes time and internal resources. If you were able to leave after your first month, there is a fear that they have now wasted that investment, therefore ensuring that you are held for a longer duration. That said, most agencies are more concerned with the project and retainer at hand, rather than fully understanding your business from top to bottom, the competitive landscape, and even the internal politics. Without previous in-house experience it is difficult for agencies to truly become a partner to your business, and therefore this vital onboarding period is largely pushed to the size for quick wins, if not dismissed completely.
Agency: "The Hostage Situation"
Agencies want to keep you. To do this, they often want to protect research and assets that they create. Since, if you moved on, you would be able to provide this work to another agency, or use it in-house, they will often make it difficult for you to “own.” Beware of this situation and ensure that all of your assets, including website and website hosting, are included and available to you at any time.
Agency: "We Love All of Our Clients, Equally"
Here’s the truth: Agencies will always provide the best service and time to their top paying clients. This means that although you may have been pitched to and signed with a certain team or strategist, that team or person may not be on your account. Generally, an agency will pitch to a prospective client with their top and most expensive talent. This person is used primarily for strategy and pitching. (PS — We won’t ever do that. What you see, and who you you meet, is who you get — 100% of the time.
"30 Days To Make Waves" — The Wave Makers Group Promise
Within the first 30 days we will conduct a deep dive into your business, conduct an online and offline audit with strategic recommendations, and provide as many quick digital marketing, branding, and business development wins as possible. Have an urgent project? No problem — We’ve got that covered too.
We're Not An Agency
How can we provide this if agencies can’t or won’t? Short answer: marketing ethics. We love marketing. We fundamentally believe that a deep dive into a company should be done before creating a full action plan, otherwise we may miss a vital and integral piece of information. As we work exclusively with ethically based companies, a 30 day period allows both parties to feel comfortable and build a foundation of trust.
Results Focused
Agencies will say that they can’t commit to a short term agreement because “it takes time to see results.” We agree! It can take time to see results, especially when building new strategies or creating new paid search and ad campaigns. But it takes very little time to see Wave Makers Group quality of work, project management style, and how we will work together. By the end of the first 30 days you should have full trust in Wave Makers Group, allowing you to make a more educated and confident decision to continue working with us.
Honest Onboarding and Transparency
Sure, it will take us time to do a deep dive into your company. It should. That’s why the first 30 days are dedicated to an intense period of market research, competitive analysis, SWOT report and recommendations, and a general getting to know each other, for every single client — no matter the size. Here’s the other thing — The A List team we pitch with will be on your account throughout your lifetime with us. No B Squad surprise replacements, ever.
We're Agile
Within the first 30 days you can expect an in person or online discovery workshop, SWOT analysis delivered, website audit delivered, on and offline presence audit delivered, a proposed strategic marketing plan for the next 6-12 months based on findings, and a content marketing plan, if applicable. All work and deliverables provided during the first 30 days, and for the remainder of our relationship, will always be available to and owned by you.
No Hostage Situation
All research, work, content, intellectual property, and platforms are always available and owned by you. No questions, no manipulation, no stress, ever.
“30 Days to Make Waves”
Within the first 30 days, Wave Makers Group will conduct a deep dive into your business, conduct an online and offline audit with strategic recommendations, and provide as many quick digital marketing, branding, and business development wins as possible. Have an urgent project? No problem — We’ve got that covered too.
We’re Not an Agency
How can we provide this if agencies can’t or won’t? Short answer: marketing ethics. We love marketing. We fundamentally believe that a deep dive into a company should be done before creating a full action plan, otherwise we may miss a vital and integral piece of information. As we work exclusively with ethically based companies, a 30 day period allows both parties to feel comfortable with each other and build a foundation of trust.
Results Focused
Agencies will say that they can’t commit to a short term agreement because “it takes time to see results.” We agree! It can take time to see results, especially when building new strategies or creating new paid search and ad campaigns. But it takes very little time to see Wave Makers Group quality of work, project management style, and how we will work together. By the end of the first 30 days you should have full trust in Wave Makers Group, allowing you to make a more educated and confident decision to continue working with us.
Honest Onboarding and Transparency
Sure, it will take us time to do a deep dive into your company. It should. That’s why the first 30 days are dedicated to an intense period of market research, competitive analysis, SWOT report and recommendations, and a general getting to know each other, for every single client — no matter the size. Here’s the other thing — The A List team we pitch with will be on your account throughout your lifetime with us. No B Squad surprise replacements, ever.
We’re Agile
Within the first 30 days you can expect an in person or online discovery workshop, SWOT analysis delivered, website audit delivered, on and offline presence audit delivered, a proposed strategic marketing plan for the next 6-12 months based on findings, and a content marketing plan, if applicable. Please note that all work and deliverables provided during the first 30 days, and for the remainder of our relationship, will always be available to and owned by you.
Little Overhead
We are an agile group with very little overhead — And a big desire to create the best marketing possible. Integrity to the marketing field will always trump our need for a fancy office space.
No Hostage Situation
All research, work, content, and platforms are always available and owned by you. No questions, no manipulation, no stress, ever.
Get In Touch
We look forward to learning about your marketing needs and creating strategic solutions that will exceed your expectations. Please inform us of your primary reason for requesting contact, as well as the best time and way to reach you.